Meet the teachers who will be providing your training below. If you’d like to contact them before hand or have any specific requests, please feel free to get in touch.

About the teachers

Kelly White

View LinkedIn Profile

Kelly has over 12 years of digital marketing experience, working at a variety of levels from SMEs to international corporates. Having worked agency side as well as heading up the in house team at one of the world’s largest internet performance companies over in the USA, Kelly founded Red Cow Media in 2013 to establish an agency that takes a business-centric approach to digital marketing and drives real results and growth. Whilst knowledgeable in the full remit of digital marketing, Kelly’s niche expertise includes complex aspects of international SEO and the internationalisation of existing websites, usually involving multiple languages. This, along with other expertise has seen her work on projects for companies such as Etsy, eBay and Twitter.

Specialisms: SEO, Social Media, Internationalisation, PPC

Stephen McCance

View LinkedIn Profile

With 13 year’s direct experience in digital marketing, working both in-house and agency side on behalf of a variety of different businesses (small/micro businesses and start ups all the way to international brands) Stephen has knowledge of what is required to make the biggest impact in the shortest space of time and knows that every business is different. At Red Cow Media, Stephen takes a hands-on approach to training/mentoring members of staff who regularly go on to have successful careers either at Red Cow Media or at other international agencies/brands. He now wants to apply this to the Red Cow Academy to help marketing managers, business owners or industry professionals familiarise themselves with digital so that they can’t be taken advantage of by the many con artists in the sector.

Specialisms: SEO, Paid Social Media Advertising, Retargeting, Internationalisation, E-Commerce, Technical