Large Group Training

For groups of 5 or more people, we can offer bespoke training courses tailored to your needs. These courses can be held at our premises or at your own office (providing relevant equipment is available).

Large group training courses are ideal for companies who wish to train several staff members at a time in a specific skill set or something that’s particularly specialist. The advantage of large group training is that we can ensure the material is 100% relevant to your business and sector as well as working out at a cheaper rate per person when compared with a standard individual training course. Below are a few examples of the kind of large training sessions we have done in the past:

Large Group Training Examples

UK Restaurant Chain – Social Media Training

We were approached by a large UK based restaurant chain who wanted to train all its restaurant managers up on social media. The reasons behind this being that they were all responsible for managing and growing social media channels for their own specific restaurant location including following, interaction and providing customer service when needed. The Red Cow Academy also covered review management as part of this one off bespoke seminar. TripAdvisor, Google My Business, Facebook and many more review sites can make or break restaurants and it was therefore imperative that the restaurants’ employees knew how to deal with both good and bad reviews, as well as knowing what to do when they suspected fake reviews had been left. As part of this course, we also provided a brief introduction to Paid Social Media Advertising, and how this could be used to push promotions, gain customers visiting from outside the area, and encourage existing customer loyalty in the form of repeat visits.

Online Fashion Retailer – SEO Internationalisation

A prominent online fashion retailer needed to upskill their digital team as the company was starting websites in a variety of new places including France, Germany, Spain and the USA. Whilst Red Cow Media managed much of the technical side of the SEO internationalisation process, the internal digital team were managing the newly expanded website on an ongoing basis, and they therefore needed to not only know how to go about implementing the internationalisation in the first place, but how to optimise and grow the site going forwards in each individual territory, particularly via SEO. Optimising in multiple countries can be quite a complicated process, particularly when you are working on so many different countries at one time, but by the team all being trained up in the same way at the same time it made the project flow much more smoothly and resulted in a much greater understanding of what needed to be done. We provided a thorough break down of the processes involved for each element of SEO in each new territory, as well as providing a plan of action for the team to follow and we then bolstered the plan with ongoing support.

National Law Firm – SEO Fundamentals

A national law firm with several offices throughout the UK were looking to take part of their SEO team in house due to expansion, and also needed to increase the SEO knowledge of their current staff, which included four existing content writers, one internal web developer and one PR executive. We delivered different training sessions to align the content of the course to each job purpose, with sessions held for content optimisation, on page optimisation and technical SEO, and another for what to include when conducting online PR in terms of link outreach. We also assisted in the hiring of an analyst to implement increased reporting on and visibility of digital marketing campaigns to the partners of the law firm, and introduced a standard reporting template to ensure the digital marketing information was presented in a manageable and understandable format for those partners who were less familiar with the associated terminology.