There are arguably fewer industries in the last few years that have benefitted more from the world of digital marketing as the fashion and retail industry. Whilst social media and other digital channels have made it easier than ever to start an online retail business, the rise of businesses that operate solely in the ecommerce space has meant that the need for fashion brands to innovate and keep ahead is stronger than ever before, including those who had previously relied on more traditional routes to market. If you don’t keep up with the competition in a constantly evolving digital marketing landscape then your fashion/retail brand could be left behind your rivals in the blink of an eye.
With a huge amount of experience working with fashion brands and retailers including household names in ecommerce, our trainers have used their wealth of knowledge and expertise in this area to develop a number of digital marketing courses that are specifically tailored towards fashion brands. Drawing upon knowledge gathered from years of helping brands to develop and expand online, our fashion-specific courses teach a number of things that are beneficial to any fashion brand with an ecommerce element to their business model, whether you’re an established retailer trying to tackle the online marketplace or an emerging brand that trades solely online. From covering the wealth of potential channels available to you, including some you may not have considered yet, through to tried and tested methods of reaching new customers and maximising existing customer loyalty, our fashion related digital marketing courses are bound to have something that your brand could benefit from.
Recommended Digital Marketing Courses For Fashion Brands
Digital marketing fundamentals – an introduction to digital marketing channels, including the positives and negatives of each and how they should be used.
Beginners guide to SEO for ecommerce – learn the basics of SEO, including how specifically to approach improving SEO traffic to your website in especially competitive markets such as fashion.
Paid social media advertising – learn how to best set up, run, manage and report on paid social media adverts on channels such as Facebook and Instagram in a way that will maximise your return on investment.
To see when our next fashion specific training courses are running or to book your place, view our upcoming courses.
As part of our team/group training courses, we can also develop bespoke training plans for your team, including training existing and new staff in digital marketing disciplines. To learn more about our tailored digital marketing training courses and how we could help you get the most from your internal team, get in touch.